James Birchall is Head of Digital for Kudos Records Ltd, a physical and digital distributor with a 17 year history in dance, soul, funk and hip hop. Having followed a post- music degree career in web development and online media, James spent a number of years developing web and intranet solutions for British Gas, Benfield Sports International, Classical.com and CIDA amongst many others, before returning to the musical fold. In the last three years he has redeveloped Kudos’ digital platform from scratch, allowing for greater reach, accuracy and efficiency of asset delivery, store placement and reporting.

James also works as a digital consultant for London Connected, and for a number of independent record labels, helping to devise, implement and streamline digital strategies. He also runs the label Bomb Shop, a number of events series, and the ongoing Bomb Tools web-based live performance project.