Anthony is a co-founder of FRUKT. He looks after the commercial development of the business and also provides clients with strategic advisory. Anthony’s background includes management consultancy, record labels, mobile companies, and an MBA. His forte (so other people insist) is building new commercial opportunities, and is really loves bringing music, new business models and brands together.

He actually thinks his job is fun, but not quite as much fun as singing in a pub after watching Wales play rugby.