Phil Cooper

FML2 Participants on June 30th, 2009 No Comments

My experience ranges from event production through to promotion, be that traditional or digital. I have an unhealthy appetite for music and have spent 90% of my working years in and around the dance music industry, I have set up, ran and owned record shops and labels. Organized and promoted club nights and one off events in weird and wonderful locations such as barns, moving steam trains and aquariums. Through the mid 90′s to the mid 00′s I had quite a prolific international DJing career, working as a resident for super-club brands such as Cream and Ministry of Sound, these where exciting times as every brand and his dog wanted to be part of the tidal rave that was sweeping the globe and some very imaginative and ground breaking sponsorship deals were made.

Currently I am working within the digital marketing space, this has also turned out to be another unhealthy obsession… I am quite a geek when it comes to innovative ways of using social networks and social currency to engage with brands, bands and fans etc. I love to “twitter” and I am always exploring new developments in the web 2.0 arena.

The thing that currently keeps me awake into the wee, small hours is the debate over ‘consumption v ownership’ and ‘compensation v control’. I am really interested in how these areas develop with regards to the music industry and what exciting ways they can be used in the development of brands engaging with consumers and fans.

Some of the projects I have been involved with over the last couple of years have been award winning

Winner of ‘Music and Brand Partnership of the Year’ 2009 Musicweek Awards for Bacardi & Groove Armada (Euro RSCG KLP)

Winner of ‘Communication Campaign Featuring PR’ 2009 MCCA Best Award for Bacardi & Groove Armada (Euro RSCG KLP)

Winner Best on Merseyside 2008 Award, Big Chip 10 (Creative Cultures)

Commendation Best Digital Marketing and Digital Brand Development 2008 Award, Big Chip 10 for We Love (CreativeCultures)

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